Please plan to arrive early for Wicked. There will be a 20-minute seating hold at the start of the performance
Facebook Twitter Pinterest Youtube Instagram Tik Tok
Skip Navigation Links

Press Release

< Back to Press



Grand Rapids - The Grand Rapids-Kent County Convention/Arena Authority (CAA) recently announced the appointment of Omar Cuevas and Joe Jones as Co-Chairs for the Community Inclusion Group (CIG), a task force created by the CAA, the seven-member board that oversees DeVos Place, DeVos Performance Hall and Van Andel Arena. Cuevas and Jones will lead the Community Inclusion Group in ongoing efforts to assist and advise the venues in Diversity, Equity and Inclusion initiatives.

Omar Cuevas is the Vice President of Sales and Marketing for the Grand Rapids Chamber of Commerce. Omar oversees revenue generation for the organization and how the Chamber tells its story. As a member of the Grand Rapids Chamber Executive team, he has influenced organizational priorities to support an inclusive economy and prosperous West Michigan for all. Omar has been recognized by the State of Michigan Hispanic Caucus as Hispanic Advocate of the Year and served on several boards including the Grand Rapids Youth Commonwealth, West Michigan Hispanic Chamber of Commerce, United Church Outreach Ministries and the Hispanic Center of Western Michigan, and currently serves on the Literacy Center of West Michigan, the Grand Rapids Promise Zone Authority Board, the Michigan State Police Bridge to Blue Citizen’s Advisory Board, Grand Rapids Sister Cities, City of Grand Rapids Local Officers Compensation Commission, Downtown Grand Rapids, Inc. Alliance 4 Committee, Grand Rapids Community Foundation Latinx Advisory Committee and the Association of Chamber of Commerce Executives Membership Division Board. Omar is part of the leadership team driving the work of the Kent County-City of Grand Rapids Welcome Plan for New Americans. Omar also teaches entrepreneurship through the Ferris State University Emprende program at the Hispanic Center, focused on Latino entrepreneurs. His work is driven by the principle that Diversity, Equity and Inclusion is not only the right thing to do, but it also creates economic prosperity when a community rallies to create a sense of belonging.

Joe Jones serves as President/CEO of The Hekima Group, LLC, a consultancy that provides sound wisdom and strategy for a myriad of industries. Jones also serves as a Grand Rapids City Commissioner representing the Second Ward, as well as Senior Pastor of Brown Hutcherson Ministries. Joe recently concluded a nearly 10-year stint as President/CEO of the Urban League of West Michigan. Jones is committed to the community, and currently serves on a number of boards including Oakland University, Spectrum Health Grand Rapids Community Board, Experience Grand Rapids, and the Economic Club of Grand Rapids. Jones is also a member of Omega Psi Phi Fraternity Incorporated - Iota Pi Chapter. His passion lies with making Grand Rapids and West Michigan a more equitable, diverse, inclusive and just community that provides more opportunities for economic prosperity and improved life chances for African Americans, Latinx and other historically marginalized populations. Jones holds a bachelor’s degree in Communication Arts from Oakland University and was conferred the degree of Master’s in Ministry Leadership at Grand Rapids Theological Seminary. He also completed executive leadership courses from Dartmouth College – Tuck School of Business, Stanford University, and NYU – Stern School of Business.

“We are grateful for the strong leadership that both Omar and Joe bring to the Community Inclusion Group,” said CAA Chairman Rick Winn. “Their extensive experience and work within the community are truly an asset to the CIG and the CAA as we work toward our mission of establishing a visible commitment to diversity that will support our vision and business strategies.”

“I’m honored to be named as co-chair of the CIG,” said Cuevas. “I look forward to integrating my business experience with my enthusiasm for the community as I assist the group with ongoing inclusion efforts for the venues.”

“Helping to lead the CIG aligns with my passion for creating an equitable community in West Michigan,” said Jones. “As a founding member of the group, I am in a unique position to have experienced its growth over time and am invested in guiding its vision moving forward.”

About the CIG

The CIG is a task force comprised of local community leaders that strive to make DeVos Place, Van Andel Arena and DeVos Performance Hall West Michigan’s premier multicultural enjoyment and entertainment venues. Established in 2005, the Community Inclusion Group actively guides the venues in increasing community access and awareness, attracting top level events and talent, and fostering inclusive staff and supplier development and engagement. As a result of these ongoing efforts, the West Michigan community has enjoyed visits from a number of diverse artists, including Kevin Hart, Janet Jackson, Shen Yun, Snoop Dogg, Pepe Aguilar, La Santa Cecilia, Aretha Franklin and more, as well as several community events. The support of the Community Inclusion Group continues to ensure that DeVos Place, Van Andel Arena and DeVos Performance Hall remain “Three Premier Venues: Welcoming All.”

About the CAA

The Grand Rapids-Kent County Convention/Arena Authority (CAA) is the seven-member board that administers DeVos Place, DeVos Performance Hall and Van Andel Arena. The CAA was established on March 29, 2000 by the City of Grand Rapids and County of Kent under the Convention Facility Authority Act, Act 203 of the Public Acts of Michigan of 1999. The CAA’s mission is to encourage economic development within the West Michigan region, create jobs, and provide facilities for the entertainment, enjoyment, and/or benefit of the citizens in an economical manner by developing and operating convention, entertainment, and sports facilities within Kent County.


Back to